Traditional Mexican Calendar Art Jesus Helguera beautiful girl white shawl

Description

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"Rebozo Blanco" Calendar Girl  by Mexican artist Jesus Helguera (1920-1971).
This amazing  litto measures, 16" by 21", like new, just the usual staple holes of used calendars,  see photos.  Do not know exact printing date.
Jesús first worked as an illustrator at the Editorial Araluce working on books, magazines and comics with many of his published works done in gouache. He became a professor of visual arts at a Bilboa Art Institute at the age of 18 and worked for magazines such as
Estampa
. Helguera was forced to move back to the Mexican state of Veracruz due to the outbreak of the Spanish Civil War and following economic crisis. Upon his arrival, mural making was en vogue and he was hired by
Cigarrera la Moderna
, a tobacco company, to produce calendar artwork printed by
Imprenta Galas de Mexico
. Much of his work reflected his own fascination with
Aztec Mythology
, Catholicism, and the diverse Mexican landscape. His paintings showed an idealized Mexico and it was his romantic approach that gave his paintings the heroic impact that eventually made him famous. In 1940, he created what is arguably the most famous amongst his paintings,
La Leyenda de los Volcanes
, which was inspired by the legend of
Popocatépetl and Iztaccíhuatl
. It was later purchased by Ensenanza Objectiva, a producer of didactic images for schools. Many of his paintings would later be reproduced in a variety of different calendars and cigar boxes reaching households and businesses throughout Mexico.
GREAT  GIFT FOR ANY COLLECTOR OF MEXICAN ART OR MEXICAN FOLK ART
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